Digital marketing is the practice of leveraging digital channels, such as social media, search engines, email, and websites, to promote products or services and engage with both current and prospective customers.

In today’s digital age, most consumers are online. Digital marketing allows businesses to reach a broader audience more effectively and precisely than traditional marketing methods, offering better engagement and measurement opportunities.

Digital and offline marketing can complement each other by using offline events to gather online leads, incorporating QR codes in print ads to direct traffic to online platforms, and aligning messages across both mediums for consistent branding

Absolutely! Digital marketing can be customized to suit any business, regardless of its size or industry, by selecting the right strategies and platforms that align with the business’s goals and target audience.

Small businesses can compete by targeting niche markets, leveraging local SEO, creating personalized customer experiences, and using social media to build a community and engagement.